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  1. The Misleading Sinister Surge in Traffic Before Google Panda & Penguin Struck

    Passing PageRank to affiliates is never a smart idea, and Google isn’t going to react well. Once I gain access to a client’s analytics reporting and webmaster tools account, I begin analyzing Google organic trending leading up to, and then...

  2. B2B Marketers: Are You Buying Links or Building Links?

    With Google’s own webmaster guidelines indicating that site owners shouldn't “participate in link schemes designed to increase [a] site’s ranking or PageRank,” how do you know if you’re participating in a so-called “link scheme” or simply building...

  3. Understanding Negative SEO & How to Defend Your Website

    This is an attempt by Google to discourage the use of paid links to manipulate PageRank and gain higher rankings. Google has stirred up some fear by sending out the following message within Google Webmaster Tools, resulting in several discussions...