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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    This notion is at the very core of the original PageRank thesis. In fact, here's what Google's Distinguished Engineer Matt Cutts said about it in my last interview with him, when I asked him if he felt the concept of link building was itself...

  2. How to Find the Best Internal Site Pages Based on PageRank and Backlinks

    Some of these end goals for link building include, but aren't limited to, PageRank, incoming links, and popularity. Find blog posts on your topic with the highest PageRank for link juice, or the most Yahoo and Delicious backlinks for popularity.

  3. Link Building 101, Part 1

    From Google's perspective, having one link from a site that has a large PageRank counts more than many sites that have a lower rank. Google uses PageRank to determine the quality of a given site measured on a scale of 0-10, with 10 being the highest.

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  4. Selling SEO During an Economic Downturn

    Another way to spend this extra money for the purpose of SEO is to consider entering into a large-scale agreement with a directory, or by entering into sponsorships or other arrangements which will provide valuable inbound links that generate...

  5. Google's New Tools for Site Link Strengthening

    He claimed to have already fixed a link from a PageRank 7 .edu link as a result of the tool and a simple communication to the site's Webmaster. Many times SEOs run reports for inbound link numbers, page errors on site, and internal navigation for...

  6. What is Valid Link Bait?

    Do you think Larry and Sergey thought this far aheadwhen designing PageRank and their algorithm? But they did it the "approved" Google way: all links back to origin of widget and contain relevant link text.