Link farms and spam blogs aren't going to help you, regardless of their PageRank or domain authority. Future algorithm updates will throw those links aside, but the damage that spammy links do to your brand will be much more painful.
If you have bought so-called “clean” links that pass PageRank, you might want to take a closer look to see if those links are still actually clean and that you haven’t been penalized for it. Google's Distinguished Engineer Matt Cutts reports that...
Google assigns weight or authority to links using its own PageRank currency, but like any currency it is limited and that means that we all have to work hard to earn it from sites that have, over time, built up enough to go around.
Press websites refuse to link out, even to accredited sources and webmasters nofollow links in case they "leak PageRank" or link to a "bad neighborhood". Like all SEO factors, as the algorithm evolves, so should our strategies.
Ever since Google introduced PageRank in 1998, we've all been taught to look at link metrics, whether it's PageRank itself, SEOmoz's Domain Authority, Majestic's CitationFlow, etc. The biggest change over the last 12 months has been that Google has...
Generally speaking, the more inbound root domain links acquired, the higher the domain authority, PageRank, rankings, and traffic. They describe how the old tactics don't work and introduce new concepts formed from the latest Google algorithm update.
Links that appear on a page with Google PageRank that is gray bar or zero. Google wouldn’t be wasting their time creating the Penguin Algorithm and imposing Manual Link Spam penalties if backlinks didn’t still make a big difference.
Google has released two new videos in its popular Webmaster Help series that shed new light on a couple of hot topics in the SEO industry: how to you identify unnatural links and why Google wont switch off the PageRank Toolbar feature.
Passing PageRank to affiliates is never a smart idea, and Google isn’t going to react well. I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze.
Since all of the major back link services have their own version of Google PageRank, we’ll start by exporting the data from your link checker into a spreadsheet. Appear on a page with Google PageRank that is gray bar or zero.
Or even better, how would you script the reality of PageRank? For example, how could Bloomreach daramatize their social shopping algorithm? How many of you have had this experience recently? Google Analytics posted a great little video to their...
Kagan calls this ranking concept "functional search" and one could almost say it bears a similarity to Google's PageRank except it works in reverse. The plan for Quixey's integration with Ask.com is that the natural algorithm will start out only...
A 2004 patent application by Google suggested they planned on assigning greater relevance to links in such positions and I wrote a little more about personalized PageRank in “Is Google Afraid of the Big Bad Wolfram?
Bear in mind that this is based on a smaller data set than what Google uses, and how Google has evolved the algorithm for calculating PageRank is also not known, so while the values correlate pretty well with PageRank you will not see a one to one...
Some people still rely on metrics such as Google's Toolbar PageRank or MozRank to determine a site's authority, but it's simply too easy to employ methods that mean most metrics are about as reliable as Alexa.
Topic Sensitive PageRank: Is more of a link quality-based algorithm used by Google to scale its ability to personalize search rankings. It means dumping, or at least placing less reliance on, the PageRank model that made Google the business it is...
Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
Stop thinking about rankings and Google's Toolbar PageRank. Check your portfolio after a major algorithm update. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs.
Well, there’s this: “We never manipulate rankings to put our partners higher in our search results and no one can buy better PageRank. Is this a Google-only information retrieval problem, that relevant sites aren’t showing up (ignoring the fact...
PageRank…it’s very interesting. DJ: We new that whilst ACRank actually correlated with (say) PageRank reasonably well, it was never really designed to help measure quality with any degree of certainty.
