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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    When your social media campaign attracts the attention of Google's chief spam fighter Matt Cutts, it usually isn't a good sign. Entrepreneur and founder of TechCrunch Michael Arrington, writing on Uncrunched, revealed that he received an email from...

  2. Beyond Links: Reaping the Long-Term Benefits of Content Marketing

    One of the fastest (and easiest) ways to connect and convert is through social media. Therefore, a content marketing strategy can increase lead flow, sales, email signups, social media followers, and RSS subscribers.