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  1. SEO Is No One-Trick Pony

    You can see how people are navigating the site, in real time (as well as view recorded visits), gain insight on what the experience looks like in different browsers/platforms, get insight via heat maps for mouse movements, clicks, and scroll depth...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    The tool enables you to fetch a URL on your site as Googlebot, but also view a snapshot of the rendered page. Googlebot can now fetch the necessary resources like JavaScript and CSS and actually render the page (like an actual user would).

  4. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while. Check Page Load Speed Check on page load time for a few key pages to see...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In addition, Google will provide a snapshot of the rendered page so you can view how it looks. By running fetch and render, you can identify resources being blocked, like JavaScript and CSS, and view a snapshot of the page as rendered by Googlebot.

  6. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  7. How to Solicit Feedback from Prospects and Customers

    I view emails like these as practice for inbox zero. If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always...