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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    As we work in the weeds on a daily basis, it can be surprising to find the number of items that need to be fixed when looked at from this top-level view every once in a while. Check Page Load Speed Check on page load time for a few key pages to see...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    In addition, Google will provide a snapshot of the rendered page so you can view how it looks. By running fetch and render, you can identify resources being blocked, like JavaScript and CSS, and view a snapshot of the page as rendered by Googlebot.

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Separate campaign view by Search re working on refining campaigns using bid adjustments, Pease also suggested setting up automated search query reports to find keyword expansion opportunities that secure relevant traffic and negative keyword...

  4. How to Solicit Feedback from Prospects and Customers

    I view emails like these as practice for inbox zero. If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always...