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  1. What is SEM? Depends on Who You Ask

    Bing appears to view SEM as paid search as demonstrated on the landing page below, where "search marketing" links directly to a page to get users started on Bing Ads. In the early 2000s, search engine marketing (SEM) was originally defined as the...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge’s page-centric approach to tracking and reporting has helped some marketers make the shift from keyword "(not provided)" data to a more holistic view of content performance at the page level, Yu said.

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Visitors to their sites view customized content based on: Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page.

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report identifies which mobile operating systems and devices are being used to view your website. A single report designed as a starting point for page analysis. This report displays landing page URLs along with the page titles providing a...