Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the...
Content Marketing Tactics from the Trenches: How to Execute a Blog really is and why most ad impressions are wasted spend, and overcome common challenges faced by the search marketer, such as view-through measurement and display creative.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. The Importance of Being Seen: Viewability and...
Our industries page features a trailing 30-day view of SERP movement among major industries thanks to some very clever JS, and Stat Codex for providing the data. Before any sort of execution, our marketing and strategy team created a near 30 page...
Now Google has added a drop-down to view Cached or Similar results, or Share a page on Google+. As we’ve streamlined the results page, we’ve had to remove certain features, such as Instant Previews," according to a Google spokesperson in the Google...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
Last year's animated logo featured a time lapse view of Google's logo being grown from seeds all the way into multi-colored flowers. After hitting the play button (the sun) on Google's home page, you will watch the sun set and day turn into night...
Dashboard view: make sure the dashboard of the product can be customized the way you want. To do that, go to your profile page and select the appropriate option. And hopefully your company has at least started to build out a mobile strategy to...
We have been doing this for a long time the reason we are such a success at advertising is because we view ads as information," Page said. As revenues rise year-over-year, company CEO Larry Page put the focus on future products and Google's growth...
However, Facebook now allows users to choose to view images full-screen, if they choose. Do use a unique image to represent your page. Facebook Apps icons on a company page display at 111 x 74 pixels.
Others (myself included) saw it in a broader view – ad targeting, yes.but it was also a great addition to the tie-ins that they needed to build out a massive entity database. There are even those that claim that every page you've ever visited is...
It's easy to find the "Add to Cart" button, it's placed in an obvious position and there's multiple options to view additional information. Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately...
Google takes a dim view of those who break this promise. Once you have clean code, it's time to conduct an on-page SEO site audit. An amazing amount of opportunities exist for on-page optimization. If those pages have a high number of inbound links...
View Source Here are three great bookmarklets to view a site's source code from your smartphone: Can the user make phone calls from the mobile page? So make sure you present the phone number as a call-to-action – you can do this by using jQuery on...
Using the app you can see locations that your friends recommend and view pictures of them “being there, doin’ that”. In my view, Tourism Australia had three main goals in the execution of this strategy, which formed the basis of their success.
A feature that allows users to view and edit their prior Facebook searches vanished, but has returned following a back-end bug fix. With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve...
The main drawback of using Google Webmaster Tools for ranking information, however, is that a view only ends up in the report when someone visited the page your website was on. Many of you might think there is no longer any need for tools to...
And that product pages need images with the ability to view the product in multiple perspectives, the option to share the products via social and more videos related to product features and benefits. For each level of web page, create a guideline...
View All ‐ if you have a good View All that is fast-loading, and contains all products or items included on pages you can just rel canonical all of your pages back to View All. That said, if you don’t want to use a View All, you can use rel prev...
Meunier had his own view on how to decide if responsive design is best for your users: If the user clicks the comments icon the template places the user discussion right alongside the article content as seen below – no need to scroll to the bottom...
