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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Among the job promotions that occurred in 2013, respondents said they had greater responsibility (79 percent), pay raises (63 percent), a higher title (57 percent), and greater visibility in the marketing organization (46 percent) as a result.

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Then start by writing a descriptive title with a keyword or two within it. Note: The title should never contain any offer-related information such as pricing or promotions. The content here includes the title, bullet points and product description.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    This report provides an overview of all 404 error pages on your site (assuming your 404 error page has the term '404' in its page title). Click on the link in the title of each report below. How the content is consumed: Unique visitors, page views...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Localize title tags (e.g. High quality local landing page user experience Best practice on-page validation factors (Local SEO) Local Landing Page User Experience Localize on-page business content (e.g.hours, driving directions, local descriptions...