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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. A roadblock is similar to a full-screen ad, but often redirects to you a different URL where an ad is...

  2. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Landing Page Optimization

  3. Do Weak Links Reveal Powerful Opportunities?

    This gives three important strategies for link builders – and marketers – to follow: And we can follow the links to find them on the page: Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the...

  4. Native Advertising for Small Business: The Missing Link?

    In the most basic definition, native advertising is paid content presented in the same format as all other content on the page. By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four...

  5. Right to Be Forgotten: Google Refreshes Stats

    The page has been removed from search results for the individual’s name. We received a request from a crime victim to remove three links that discuss the crime, which occurred decades ago. Google got hit hard this year with "Right to Be Forgotten...

  6. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    It then compared them across all three platforms. The study data reveals that as of October 4, 2014 (note that all search engines make changes in their search results on an ongoing basis), 58 percent of queries run on Google Now show some type of...

  7. The Evolution of SERPs and User Behaviors

    In 2005, if you weren’t in the top three listings, you probably weren’t getting clicks. Instead of scanning horizontally, users are moving further down the page to find what they’re looking for. That’s 83 times in three years we’ve had to tweak our...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    This page will contain the product information and also a map of the nearest store where the product is in stock. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more:

  9. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. Watch out for three principal money-wasters:

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Custom 404 page for mobile users, if a page no longer exists or is improperly mapped The best way to begin your mobile migration plan is to start with your top three priorities. If your desktop experience is being redesigned, or your business is...

  11. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Click depth warnings, signaling a site buried pages more than three clicks away from the home page Large page size warnings, indicating source code more than 250K The ranking is based on a points system where five is the best, The following table...

  12. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Be sure to compare your top three to five competitors as well each month.minutes The number of home page links vs.deep links minutes Check Page Load Speed Check on page load time for a few key pages to see if the site could benefit from any coding...