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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Be sure to compare your top three to five competitors as well each month.minutes The number of home page links vs.deep links minutes Check Page Load Speed Check on page load time for a few key pages to see if the site could benefit from any coding...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. So now, Fabletics has a slightly tarnished page one branded search result. Go beyond the @ mentions and page tags when responding...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that suggests Google is testing two to three version of Pigeon’s results. The three organic top results were all located in the suburb to...

  4. How to Solicit Feedback from Prospects and Customers

    If we're less lucky, our dissatisfied customers broadcast them publicly via Twitter, our Facebook fan page or on their own blogs. With the rare exception of branding campaigns, I almost always want to take the searcher from the ad to a landing or...