While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. Should you hire someone with deep SEO know-how or someone who is an...
It's Getting Harder to Make Money on YouTube – Bloomberg BusinessweekRevenue-sharing program has more than a million creators, but ad rates are falling (from $9.35 per 1,000 views in June 2012 to $6.33 in March 2013).
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Why does a new page's ranking change over time?
If developing a program for a new website, the data will be used to find opportunities. The URL of the page linking to you Links that appear on the same page as spammy, unrelated links. But wait… what’s wrong with this page – these links look...
As you might have guessed there are some caveats and restrictions to the program as mentioned on the Program Details page. Examples of How You Can Take Advantage of the Program That's right, Google takes care of the bill via its Google Grants program.
The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing. Each of these different elements has a different set of activities within each phase of the...
To give your B2B SEO program a chance to prove investment, tracking multiple conversion types, broken down by sales readiness (see next recommendation) is essential. In doing so, your B2B SEO program should be better equipped to drive more...
Also in the social arena, Twitter are testing new "Like" and "Star" buttons in place of "Favorite" on tweets, which points to a potential expansion of their ad program. Download the SEW Weekly podcast from WebmasterRadio.fm and visit the Search...
Google has recently announced a beta program called Remarketing in Search, which aims to take the benefits of remarketing and leverage them within the SERP environment. In the above “red shoes” example, the standard landing page for “women’s shoe...
If you have access to tools that customize the user journey based on their interests or behavior, tie those back into your search program. And while we can extend our influence beyond the media a bit and perform landing page testing to get users to...
Google has been testing and developing the Business Photos program since April 2010. Businesses participating in the program are indicated by small orange circles on the map. Companies can join the program by hiring a Trusted Photographer to shoot...
The new program allows advertisers to embed ads in the list of type-ahead search results. Facebook announced the launch of their Sponsored Results search ads API late last night, bringing a month of testing to a close.
In a recent article by Alicia Florletta, Livescribe Boosts Average Order Value By 34% With Social Referral Program, Florletta describes a recent Livescribe multichannel campaign: Through the [use of] the Extole [customer to customer social...
Facebook has systems in place that attempt to detect and filter certain click activity, including repetitive clicks from a single user, clicks that appear to be from an automated program or bot, or clicks that are otherwise abusive, their...
Hopefully this keyword research process will provide a good structure and solid foundation for your own SEO program. Note: Using paid search to test the popularity and conversion rates of keywords is an excellent methodology for determining your...
If you’re in the program you’ll see notification appear on your YouTube page that this account is the official channel for your website (similar to the Verified stamp on Twitter accounts). If you’re not in the program your request will be placed in...
These days, you probably hear or read about a program at least a couple of times a month that you would consider testing if the bandwidth and expertise was available. In this environment, agencies can provide expertise for specific channels or...
Bing’s IPv6 rollout will also be global and geographic targeting precision will increase as adoption by users grows, according to Kevin Boske, IPv6 Program Manager for Bing. Google maintains a page that provides statistics about IPv6 adoption and...
While there’s certainly nothing wrong with watching a tutorial on Cool New Site X or getting a free trial of Wow Super New Program Y, it’s important to show those tried and true tools that have served you well in the past a little TLC (until it...
While B2B organizations naturally gravitate to the desire to acquire sales ready leads, search engine marketers need to lead the effort in developing a spectrum of lead opportunities from an SEO program.
