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  1. Last-Minute SEO - Here Come the Holidays!

    By saying missed your window, it means that you cannot safely do enough organic optimization to get your site to the top of more competitive SERPs. Summer is always a fairly slow time of year in the land of search engine optimization, but like...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    On the homepage, readers can test their conversion optimization knowledge by voting on whether the control or the variable had a better performance. While that isn't always true in conversion optimization (you need to test everything before blindly...

  3. SEO vs. SEM Timelines: A Medical Analogy

    Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns. Now that we turned on the SEO, we should be on the first page, right?

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Page speed improvements are the poster children of mobile optimization for good reason. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic segment, and finally...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Conversion rate optimization (CRO) has quickly shifted the priorities of marketing departments over the last few years. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out...