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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    For example, ask if people were able to find what they were looking for on a page and then develop a task completion rate by comparing the yays and nays. Fun fact: Task completion rate is a much better measure of engagement than time on page, page...

  2. Stimulate Your Search Marketing Creativity With the Random Input Technique

    For example, I can reach into my bookshelf, open a random book to a random page and jab my finger at a random sentence. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and...

  3. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    For a top-level overview of the competitive landscape, make the columns your individual metrics that you want to track such as ad copy, top keywords, offer, landing page, CPC, etc. That will indicate a winning ad test and could be something you can...