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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third party in...

  2. Forget Big Content – Small Content Is Critical to Search Success

    You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above. A content calendar like this one will help you organize those ideas into something resembling a quality strategy and...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  4. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. You can bring those folks to your Facebook page, where you can explain the general concept of your offer...