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  1. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Twitter will test the card then give you options to tweet out the card. When you return to the card manager page, there will be an option to download the list of email addresses you have acquired. They are the amplifiers that spread the good word...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What is the average page load time for the location pages? Can [VENDOR NAME] provide a copy of a penetration test and vulnerability assessment of systems that process, store, or transmit our data that was conducted by a disinterested third party in...

  4. Forget Big Content – Small Content Is Critical to Search Success

    You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above. A content calendar like this one will help you organize those ideas into something resembling a quality strategy and...

  5. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  6. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. You can bring those folks to your Facebook page, where you can explain the general concept of your offer...