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  1. Forget Big Content – Small Content Is Critical to Search Success

    Hummingbird was designed to help Google deliver, at speed and scale, more specific content to match that behavior. You can clearly see here how a double page spread is made up and it is this detail that you translate into the flat plan above.

  2. SEO vs. SEM Timelines: A Medical Analogy

    Now that we turned on the SEO, we should be on the first page, right? It should also be noted that you can't simply prescribe more antibiotics (or spend more money) to speed things up. Most business owners don't understand how SEO works and, quite...