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  1. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). There are 6.8 billion people on the planet, 5.1 billion own a phone, and only 4.2 billion...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    In addition, Google offers what it calls content advertising: online advertising through its content network -- websites, news pages, and blogs that partner with Google to display AdWords ads. Using advertiser-selected keywords, Google's contextual...