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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Creating a thorough plan at least six months in advance will be key. Using country flags, or utilizing an easy-to-navigate map page will help your users. Even if you aren't a soccer fan ("football" to the rest of the world), you were most likely...

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Be sure to pull a landing page report from analytics for the past three to six months to determine if this page drives traffic to your site. Duplicate Content: One of the quickest ways to spot duplicate content with Screaming Frog is to run a crawl...

  3. How Vine Has Changed the Video Landscape in Just 12 Months

    The creative community that has embraced Vine's short, looping videos has shown that you can tell a whole story, make people laugh and even leave people speechless – in six seconds or less. Vine.co gets more than 4.5 million unique visitors, over...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. For a top-level overview of the competitive landscape, make the...