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  1. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    So you had essentially one page ranking for thousands of keywords, when there were clearly other pages on the web with more targeted content (that could better match the query). In this case, the body of the page wasn't copied in its entirety.

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    Use the Top Pages report in Google Webmaster Tools' Search Queries section to find the page with poor user engagement and click the drop-down to reveal top searches. Looking at the actual live search results page can also provide the context of...

  3. Your SEO Competition Isn't Who You Think It Is

    In search, the currency is the click, and if they aren't clicking on our link they could be clicking on any other link on the page, whether or not we think about them as direct competitors. This is true even if we are in a top ranking position for...