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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. Not everyone complained after the latest local algorithm update. Those who are following the algorithm agree: the Pigeon update has not quite settled into...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    The importance of optimizing for mobile is clear as user engagement is a part of Google's ranking algorithm. This can be easily accomplished in Google Analytics by first creating a desktop-traffic-only segment, adding the default mobile traffic...