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  1. Are Scholarship Links Considered Unnatural by Google?

    Sites that have overdone it with unnatural links can be manually penalized by Google or can see their site have difficulty ranking well because it has become suppressed by Google’s Penguin algorithm. So, I create a page on my website describing the...

  2. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. So how do they measure whether your page is a good for them to link to? Some of the core concepts of this are covered in this article by...

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  3. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). There are currently more than 1 million results for...

  4. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    This time around, TSA created an SEO ranking scorecard, too, which looked at the following: Large page size warnings, indicating source code more than 250K Click depth warnings, signaling a site buried pages more than three clicks away from the...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. The link that you earned should be relevant to the overall context of the page which gave you the link.