Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. If you had too much your page wouldn't rank as well.
Don't take it from me, Facebook even has a page set up explaining how to help users discover your business in Graph Search. It's clearly a ranking factor. And on that page, it clearly explains that you should flesh out the about section with...
We can't allow ourselves to be pigeonholed in executing the same tactics over time, when ranking first in the SERP now involves more than building links. Although it's still premature to talk about "ranking" on Google Now's information cards, we...
Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. On the Webmaster Tools Home page, click the site you want.
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. A tool could be a web property or a page tied to a promotion.
This represents a strong opportunity for the two sides to further collaborate to optimize the entire page experience for your brand. Google's algorithms ultimately determine match rates, quality scores, and ranking in their marketplaces.
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Search engines seek to rank the most relevant results and monitor "search success" through a variety of ways; dwell time, page metrics, signals and many others. Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now...
If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Less than 1 percent of people click on the eighth link on the page, according to Bing's research on click-through...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
Page views: Pinterest's total U.S.page views placed it among the top 30 sites in March 2012, according to Experian Hitwise. As you think about ranking for brand terms, and even non-brand terms, it is important to keep an eye on your Pinterest...
Facebook Expands Promoted Posts Option To ‘Everyone’ – AllFacebookAdmins can now promote a post to "Everyone on Facebook," which includes the people who Like your page and their friends. Will multiple internal links with the same anchor text hurt a...
Three years ago, in April 2010, they indicated the speed of your website is a ranking factor. In 2011, they launched the Page Speed reports and tools to help site owners speed up how fast their pages load.
Page that lists a ton of other sites. Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network member sites, don't share the same ip address with the majority of the sites...
For example, you might discover that your account manager doesn't believe in a redirect plan as a good solution and he prefers to take the ranking hit and rebuild the core authority of the page without doing any redirects.
Why does a new page's ranking change over time? Annotation also supported by Yandex.common mistakes with rel=canonical – Google Webmaster Central BlogGoogle shares its best practices to avoid the following problems: rel=canonical to the first page...
We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we...
Build rank for your Google+ Local Page by optimizing the most important ranking factors (on-site/offsite factors, social media/mobile factors, reviews) Step 1: Claim Your Google+ Business Page Step 2: Update Your Google+ Local Page
Therefore, in addition to the potential ranking benefits that Google authorship provides, it also presents a great branding opportunity. With the information from a company’s Google+ business page taking up 50 percent of the right side of the SERP...
Why might a page with bad backlinks links be ranking highly? Google's Matt Cutts answers SEO questions. Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts. A new Google Places for Business interface rolls out.
