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  1. SEO vs. SEM Timelines: A Medical Analogy

    If I pay you overtime, can you work on my SEO over the weekend so we can rank by Monday? Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of their SEO campaigns.

  2. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    So, first of all, we see that PageRank does not rank web sites as a whole, but is determined for each page individually. These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy.

  3. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local...

  5. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    In that regard, it's also Google's prerogative to rank or not rank sites based on a wide variety of parameters, including guest blogging. But you can always do whatever you like on your website, in the same way that Google is able to decide not to...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts.

  7. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Basically, as websites gain domain authority, they can get away with producing less-than-optimal content (and that content could still rank well). For example, you might find technical problems that caused soft 404s, auto-generated URLs that you...

  8. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. You can access this data in Google Analytics from Dashboard > Acquisition > Search Engine Optimization > Queries...