Essentially, the higher the domain authority, the better the chances for overtaking competitors who rank higher and the better trust signal in the eyes of the search engines. On a twice monthly basis, take the top 10 highest value keywords for the...
Link building: Find sites that rank in this phase by already Googling for keyword combinations like "iphone 5s" or "iphone 6" (potential names for future phones). Well-timed link building allows you to rank at the right time with half the effort.
While you might not ever be able to rank for 'Life Insurance' your might very well be able to rank for 'Life Insurance broker' queries in Albany and every other city your do business in. You need to get your on-page SEO in order – create a nice...
Beckman recommended adding to and building up your keyword list from an exact match perspective so you can rank high enough and pay less on the cost-per-click since you'll be helping to increase your quality score.
As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. Having rich data included in snippets when their...
Failure to fix annoying mobile experiences will now actively hinder your efforts to rank well within search results. The main emphasis of their post is this: if in doubt, connect the user to the content they want on a non-mobile page, rather than...
Use reborn and exact match domains to boost page rank. But unlike many other industries where there are watchdog groups, checks-and-balances or elections, Google rules the Monarchy in SEO. The situation is untenable and the message for small...
After all, there was no eBay, Amazon or online banking available to the rank and file users. If, for instance, you've fleshed out your Google+ account's About page like I have, with a lot of different places you've written and a lot of different...
Once you've mapped out the keywords for each page, add those keywords to a rank tracking tool to find out additional data like traffic and competition. It's important to remember that "rank for" means showing up in the SERPs – not necessarily...
The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically. Obviously you are going to rank for your brand terms, so what can you do in addition?
Set the expectation early in the relationship that SEO is more than just rank, and that SEO ranking data isn't the be all and end all of SEO reporting. Setting the expectation that reporting is more than just presenting rank data will help to...
Besides making archived content easier to find (a common thread here), categories help classify and silo your content into topically themed pages, which creates additional opportunities to rank in search results.
In addition to CTRs being higher for search results with vs.without authorship markup, many have theorized that Google will start using an author's influence in determining how to rank content created by them for relevant queries.
On further investigation of the issue, you found that your rank for that term has dropped from the top 3 results on the first SERP to the second page, consequently delivering almost no clicks on your result.
Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. It's important that you start by defining goals and conversion points for each page, part, and section of your new website.
Money anchors: These are the terms you or your client really wants to rank for (e.g.blue widgets"). Grab a list of the linked-to pages on your site and compare the list of deep page links to the list of links to the home page.
SEO for Yelp: As discussed above, you want your Yelp business page to rank just like you want the pages on your website to rank. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature...
If you had too much your page wouldn't rank as well. Wanted to rank of Viagra? Need to rank for [insert insanely competitive term here]? Wanted to rank number one on searches for Viagra? Tip: Check your page title tags and navigation.
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. With Google+, you can have a business page as well.
If there is a page that just pops up today, should it rank above a Facebook page that's been active for three years, has been building likes consistently, and engaging its fan base? The more star ratings you get, the more signals you can send to...
