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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. It allows us to benchmark ourselves in the auctions we have chosen to enter...

  2. Dealing With Onsite Duplicate Content Issues

    Duplicate content within the same site makes it difficult for a search engine to decide which page to rank. Search engines fail to determine which page to rank for a search query The problem of duplicate content arises when there is more than one...

  3. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Most importantly they must be compelling, especially when comparing them to those of the competition who rank on the same page. Check on page load time for a few key pages to see if the site could benefit from any coding optimizations to make it...

  4. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...