Just looking at Page 1 of Google reveals there is some stiff competition from the NHL, Wikipedia, Yahoo, ESPN, and other strong authoritative domains, some of which offer the exact same content The Internet Hockey Database is trying to rank for.
And yet some people possess a bet-the-farm mentality when they secure a top rank on Google's search results page and then whine when they lose it. Mike Grehan, VP You have no more right to rank at Google than the billions of other pages on the web.
Average position: The ad rank for you and the competitive ads. It provides five different statistics: impression share, average position, overlap rate, position above rate, and top of page percent. Top of page percent: Percentage of time that...
At the heart of it, my personal opinion is that it is a lack of lateral thinking and creativity that is causing people to choose spam as a means to rank. The fundamental way to increase your rank is to increase your relevance.
Improving web spam classification using rank-time features (AIRWeb 2007) KM Svore, Q Wu, CJC Burges, A Raman Most SEOs claim that spamming is only increasing relevance for queries not related to the topic(s) of the page.
You can use that single score to rank your target keywords and evaluate their effectiveness. Similarly to the Audience Analysis, if your marketing solution offers lead scoring, you can use it to assign a single score to keywords based on the...
Say you want to rank on search engines for keyword combinations with every city in the U.S.maybe even combined with a large range of services. Link partners can be found by looking at the search terms they rank for themselves.
We’ve all known for a long time that Page Rank. If your business has been either forced into the spammy links game because it was what was required within your niche to rank, or you simply trusted your agency to ‘do the right thing’ then you could...
This likely means that Google is looking to rank older domains that have strong link profiles and have avoided tactics Google considers spammy. Also, Google is now “more likely to rank the local navigational homepages in the top position” on...
The anchor text of an inbound link supposedly tells the search engines what your page is about, thus helping you rank for that term. A - Anchor Text, AC Rank, Actual PageRank D - Deep Link Ratio, Directories, Drain Rank, Deindexed
It's not really important but cool to see that at least one search engine finds it useful enough to rank on Page 1! Ever wanted to find really random sites or articles, but when you search in Google all you get are results from the most popular...
Microsite Masters examined historical data for thousands of websites to investigate whether sites that saw their rankings drop after Penguin were also guilty of having an unbalanced percentage of anchor text for “optimization” or “money” keywords...
Blog more and blog regularly: Writing content that is useful for end users will not just increase your reader base but force search engines to crawl, index, and rank your site. Make your Facebook page more of a destination then just window dressing...
Utilize a tool such as SEMRush or Spyfu Kombat to assess what other terms they rank for and that drive traffic. We know where we want to rank and we know who is ranking there, but how will we get there?
Now to divide the top queries by their hierarchy placement.we'll look at the top two terms for each cluster to help this page not rank for bike parts. But which can we rank faster? You've compared and grouped your clusters by their potential ROI...
Here's a summary of seven different occurrences that could explain a drop in your site's rank. Nobody was "cheating" when they submitted their site to 50 (or more) directories in hopes of getting a higher rank.
The biggest problem that my clients and I always faced in mobile SEO was that their desktop pages would almost always out-rank their mobile pages, especially in smartphone search. Designers, especially those who were already getting into mobile app...
SEOs understand the importance of submitting a sitemap to Google via Webmaster Tools; but in this Google Webmaster video Matt Cutts is explicit that an HTML sitemap for users will help with search rankings — both in passing page rank to internal...
Google's Panda search algorithm means that those sites which produce original, useful content rank more highly than "thin" sites, where content is either lacking in substance or duplicated from another source.
In this process, Google – especially – has put quite a bit of emphasis on trying to rank “big brand” websites. It’s important to understand that search engines are trying to rank the best results that they can for their users.
