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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    These can be relatively inexpensive, and can give you good quality scores and click-through rates. And helps your brand to "own" the search results page. Tailor your ad copy to include those brand keywords, and ensure the landing page is targeted...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. For more on the AdWords Grader, check out WordStream’s page here. Identifying landing page opportunities. PPC audits are incredibly important, because search marketing is incredibly competitive.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Increasingly all search engine including Google are adopting schema.org markups...