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  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    So it is still worthwhile for authors to reach out for guest blogging, provided it's high quality content (and it probably is in your best interest to suggesting nofollow links, or link to a Twitter account, Google+ page or Facebook page instead).

  3. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    By focusing on improving the "SEO value" of that URL/page, you can typically increase the rankings of all keywords tied to that URL (i.e.a rising tide lifts all ships"). Is one page better written, more informative, more value-driven than the other...

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all pages on that domain (including your commercial sales pages...