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  1. Are Scholarship Links Considered Unnatural by Google?

    We did not remove the scholarship links, but instead focused on the obviously low-quality links. While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    One technique of driving traffic to one's site, however, has remained evergreen and that is getting a high number of high quality links pointing to your site in the right context. Creating, publishing and promoting high quality content that links...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link-building at the enterprise level (and really at every level) would have to go beyond old-school tactics like directory...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. Great content has human engagement and trust signals, such as recognized authorship, quality comments, social...

  5. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. Hunting for and flagging content that might be low-value or poor-quality. Content that's poor in quality or low-value can...

  6. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...