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  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. 7 Content Marketing Tips to Recover From Google Penguin

    When it comes to link building, 10 high quality links are worth more than a thousand crappy links. Roughly 10 high quality links per month for eight months recovered them from Penguin. If the links you build aren't doing any of that, they certainly...

  3. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    However, with the rapid rise of low-quality or spammy sites trying to build tons of links via guest blogging, so I'd say that the default answer now should be "no. So it is still worthwhile for authors to reach out for guest blogging, provided it's...

  4. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    That's a huge drop and can help those clients better understand which content is "low quality" or not meeting user expectations. You can leave "Value" empty. As you can guess, time on page is critically important for understanding a "bad" bounce...

  5. How to Increase Conversions for Your Best (and Worst) Performing Keywords in 6 Steps

    By focusing on improving the "SEO value" of that URL/page, you can typically increase the rankings of all keywords tied to that URL (i.e.a rising tide lifts all ships"). Is one page better written, more informative, more value-driven than the other...