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  1. SearchDay | Search Engine Submission 101

    Customer Segmentation and SEO -- A Beautiful Couple SEW EXPERTS: SEM CROSSFIRE Search engine optimization on its own can be a very useful tactic to bring leads to your site. Search Engine Submission 101, Part 1 SEW EXPERTS: SEM 101 This two-part...

  2. Search for SEM conference and find SES New York 2009

    When I conducted a search yesterday on Google for "SEM conference", the top sponsored listing was for Search Engine Strategies New York. And that's why the SES New York 2009 agenda overview features a ton of conference sessions and training...

  3. SearchDay | Users and Search Engines Want the Same Things

    Link Building 101, Part 1 SEW EXPERTS: SEM 101 The concept of getting backlinks to a page internally is sometimes overshadowed by trying to acquire backlinks from external pages. Using Search to Help you with Search Engine Optimization SEW...

  4. SearchDay | 7 Social Media Predictions for 2009

    Search Ad Quality Score 101, Part 2 SEM 101 Getting a good quality score requires that you create relevance and continuity from beginning to end of the search experience. PPC Landing Pages: Surprising Examples PROFITABLE PPC It's time to kick off...

  5. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the...

  6. SearchDay | Search Shifts and Predictions for 2009

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Building a Business Case for Going to SES London 2009 Posted by Greg Jarboe Jan 5, 2009 With six weeks to go...

  7. SEW Experts: Search Ad Quality Score 101, Part 1

    In today's SEM 101 column, "Search Ad Quality Score 101, Part 1," Ron Jones takes a closer look at what affects the quality score. Instead of giving the top ad spot to the highest bidder, search engines now take the perceived quality of the ad's...

  8. Highlights from the SEW Blog: March 24-28, 2008

    How to (Actually) Earn Money (Now) with Social Media (Really): Part 1Leveraging digital assets and hot social channels for long-term SEM benefit has now become SEO 101. Conversion Rates & The Value Of Outsourcing SEM/SEOAccording to a new study...

  9. Ad agencies should slide on down to SES New York

    Michael Sack, Director, SEM technology SEM Agencies: Working With Ad Agencies Ads in a Quality Score World Ad Copy & Landing Page Clinic Carol Kruse, Vice President of Global Interactive Marketing, The Coca Cola Company, is speaking at the Search...

  10. Schedule optimization for SES New York

    And, on the fifth day, there are an additional six SEM training classes following SES New York. Since there are five concurrent tracks during the four-day Search Engine Strategies conference and three concurrent workshops during the fifth day of...

  11. A Week in the Life of a Paid Search Marketer

    I’d like to hear this panels take on the portfolio approach to SEM as well as Yahoo Panama. Quality score is a topic for another column I’ll be tackling shortly, but it’s always good to hear others' experiences with a new feature as dramatic as...