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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. Yet quality score is one of the least important AdWords metrics. And AdWords educators and consultants encourage this obsession by writing myriad blog...

  3. News Picks: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

    After initially rejecting three AdWords ads submitted by Consumer Watchdog (a major critic of its policies), Google approves the ads following a complaint by the advertiser. Monthly charging limits for unchanged budgets - Inside AdWords

  4. Search Engine Marketing (SEM) Training Workshops Offered Following SES Toronto Conference

    Google AdWords Tactics to Improve Your ROI (1:00pm-5:00pm): This Google AdWords training workshop will be taught by Brad Geddes, Learn how to spice up your AdWords account by applying tactics learned in this session.