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Page Quality Landing

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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    What Would Cause Close to Rates to Decrease on Quality Leads? How Does Lead Quality Within Our CMS look? Through the clients' CMS, we conducted analysis on lead quality. Without going into all the details of what makes a B2B lead high quality, I'll...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    How do they organize their keyword grouping and is there a better way to drive up my quality score? The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the quality score...

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Identifying landing page opportunities. For more on the AdWords Grader, check out WordStream’s page here. PPC audits are incredibly important, because search marketing is incredibly competitive.

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Depending on the purpose of the landing page at hand, high bounce rates can signal serious content quality problems. This post isn't meant to miraculously fix Panda problems, but it is meant to help Panda victims begin to understand what their...

  5. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Your Money or Your Life (YMYL) pages are specific web pages that Google wants quality raters to hold to a higher "Page Quality" (PQ) standard than other types of web pages. But why should webmasters be concerned or even care about YMYL page quality...

  6. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. Improved relevance helps improve your click-through rate (CTR) and quality score. WordStream's research showed that businesses with lower quality scores saw their cost-per-click increased by up to 400...