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Page Quality Landing

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. But let’s say the site is employing overactive ad tactics like many full-screen...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. You don’t want to find a bunch of low-quality landing pages...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    It’s more about engagement than some technical problem (although I have seen technical problems impact content quality). Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic.

  5. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? Your landing page shouldn’t contain too much text, but have a strong call to action Max CPC greater than or less than top of page

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One way is to manually click around and review every page on your website to assess its quality and value to your audience. In fact, Google continues to dial up the importance of quality content and user engagement signals and is only ramping up...