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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. For more on the AdWords Grader, check out WordStream’s page here. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance...

  2. Conflicting PPC Trends: What They Mean & How to Fix Them

    New distribution channel: Within a specific campaign perhaps a secondary distribution channel was launched such as search partners or display network for AdWords or Bing Ads. Quality score issue: If you find your average CPC is increasing but your...