SEO News

Page Quality Ad Scores

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  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Wasted ad spend through negative keyword management. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. For more on the AdWords Grader, check out...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Separating out low-quality score keywords into their own ad groups. You can either use a quality score monitoring tool such as Tenscores, or...

  3. Is Your Quality Score Costing or Saving You Money?

    So what we’re seeing here is that you would get the highest impact from focusing on increasing the quality scores of 6 or below. Landing page quality is one of the main components of calculating quality score, so be sure that your pages are...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person...

  5. Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great

    These guys aren't limited by budget, and if they're showing a lot despite a low average rank in the auction they're probably being buoyed up by pretty good quality scores. No ad you can write will ever improve your CTR and traffic volume more than...

  6. Don’t Neglect Landing Page Analysis

    These can quickly be picked out by obtaining the average quality score of each ad group, and then obtaining the standard deviation of all the keyword quality scores of those ad groups. A high standard deviation, say above 2, means keywords with...