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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. Supplementary content (used by Google in its Quality...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Low quality score Aside from keywords, ad copy, and having a great landing page – how can you be more relevant? One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business.

  3. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. The tool also looks at the size of ad spend in order to create benchmarks. Ad messaging optimization. Wasted ad spend through negative keyword management. Search marketing software and service company...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    The poor quality pages in question were redirected to another, less important site owned by the same company, and the traffic very quickly returned…and grew, well beyond the 20,000 that on paper were guaranteed losses as a result of redirecting...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Separating out low-quality score keywords into their own ad groups. As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Now that you know where the problems lie, you can take measures to...

  6. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed, site reliability, data feed submission frequency, data feed quality, length of time on Google Shopping, product detail and...

  7. Why Quality Score is One of the Least Important AdWords Metrics

    Recent discussion among search marketers over whether lowering a keyword bid can lower quality score reminded me of a totally different topic: the way pharmaceutical companies sell us unnecessary and harmful drugs that keep us from getting healthy...