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  1. Those Mysterious Quality Scores: Fundamentally Simple

    Write killer ads that contain almost every keyword in the ad group's keyword list (see here and here). This week, I'm going to interrupt our discussion of ad testing to demystify a concept that, judging by the number of questions I've received...

  2. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main...

  3. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. AdWords Quality Score goes on Steroids Aug 22, 2008 In case you've not heard, Google will soon roll out a new QS system.

  4. Search Engine Marketing Articles

    Is Google the eBay killer? Using ClickTracks to Control PPC Ad Spending, Increase Sales About.com Web Search Guide, Oct.http://websearch.about.com/cs/articles/a/clicktrack4.htm Ad Agencies ads are easy to create; self-service means you can get...