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  1. SearchDay | 7 Social Media Predictions for 2009

    Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Search Ad Quality Score 101, Part 2 SEM 101...

  2. SearchDay | Will Social Networks Become the New Inbox?

    Part 2 BRAND EQUITY Many companies still believe they need to get users into their prospecting databases in order to market to them. Today, we'll look at the final three roles: the programmer, system administrator, and quality assurance tester.

  3. SearchDay | Canaries in the SEM Coal Mine

    Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Google to Change Calculations for Quality Score and Ad Rank Posted by Nathania Johnson Oct 31, 2008 Changes are coming to the way AdWords calculates its Quality Score and Ad Rank.

  4. SearchDay: Link Building via Word-of-Mouth

    BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.

  5. SearchDay: Social Media = Society's Watchdog

    Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?

  6. Pseudo-Transcript Of Google Earnings Call

    GR: Increase of cash primarily from equity offering that raised $4.3 billion ES: We continue to focus on end users and the quality of info and ads they'll need. LP: Google Blog Search GR: Explains new accounting procedures (see Google Blog for more)

  7. Search Engine Marketing Articles

    Build Brand Equity for Search ClickZ, Jan. The search engine marketing industry is getting more formal and mature -- yet legal issues still need to be resolved, and chaff of low quality...