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  1. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Have you seen the National Car Rental commercial that talks about improving ROI through SEO by COB? Whether it's Mars, Jupiter, Saturn, Venus, or even the moon, Google Analytics will let you drill down into all sorts of data on your human and non...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Analytics & ROI Increase Your Productivity with the API - Google Analytics Blog Search quality can get better. How to retrieve top organic search landing page data from Google Analytics Data Export API.

  3. News Picks: More Instant Fallout, GoDaddy.com for Sale, Twitter/Facebook/LinkedIn All See Growth

    Analytics & ROI How do you measure ROI? More On Instant Search - Google Analytics Blog With the focus this week on Google Instant Search providing fast answers, Danny Sullivan revisits the quality of their search results.

  4. 10 Missed Opportunities in Search Engine Marketing in Japan, Part 2

    Your competitor in Japan may be local, but you can fine tune your program to make it perform to an ROI. The Japanese research so much, not because they are looking for a better price or even quality, but because they want to know whether they can...

  5. It's “Horses for Courses” at SES London 2009

    Measurable, quantifiable strategies which have a defined ROI will win, as managers will only invest in activities they can measure. Ads in a Quality Score World: More and more, ranking well in paid search listings is less about how much you pay and...

  6. SearchDay | Where's The ROI?

    Where's The ROI? The Yahoo Search blog posted a radio ad on its blog. The traffic is very low quality. And to do that, you need to make sure your analytics are set up correctly. Already a partner of Omniture, Mercado's tools were previously...

  7. SearchDay | Would You Endorse this Web Site?

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. Online Video Advertising to Peak in 2012 Predicts eMarketer Report Posted by Greg Jarboe Sep 12, 2008...

  8. Highlights from the SEW Blog: March 24-28, 2008

    Analytics & ROI SEW Experts: Non-Text Contextual Ads: Quality Score and Bidding StrategyRunning banner ad campaigns on Google's content networks requires different thinking than text ad campaigns -- thinking that's surprisingly counter-intuitive.