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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    In this example there are 37 other keywords that are grouped with this ad which can shed some light on their AdWords account structure. The only way to monetize this data is if you can compare to your account structure and find better themed ad...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. For more on the AdWords Grader, check out WordStream’s page here. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. You can see the full study and accompanying infographic here (and also enter to win $25,000 in Google AdWords budget). That's according to a new analysis of 500 small and medium business Google AdWords...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. New distribution channel: Within a specific campaign perhaps a secondary distribution channel...

  5. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Using excel for this exercise is actually quite easy, and is explained perfectly by Brad Geddes, in this absolute must–watch video on how to identify AdWords quality score problems. Separating out low-quality score keywords into their own ad groups.