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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. For more on the AdWords Grader, check out WordStream’s page here. The grade you see is similar to that of an SAT score, he said, where you’re given a percentile grade that measures your performance...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Suboptimal ad relevancy and quality score. You can see the full study and accompanying infographic here (and also enter to win $25,000 in Google AdWords budget). That's according to a new analysis of 500 small and medium business Google AdWords...

  4. Conflicting PPC Trends: What They Mean & How to Fix Them

    Quality score issue: If you find your average CPC is increasing but your ad rank is actually decreasing, you may be suffering from a quality score issue. New distribution channel: Within a specific campaign perhaps a secondary distribution channel...