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  1. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Create Killer Landing Pages WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of time, and identified the top five high-impact areas of PPC optimization focus for small and medium-sized...

  2. Killer PPC Ads: The Fundamentals

    The following best practices and tips can help you begin crafting your own killer PPC ads or improve your current campaigns. The strategy behind creating a killer PPC ad is complex. Ad extensions there is no easier way to pump up the impact of the...

  3. SearchDay | Killer PPC Ads: The Final Word

    Killer PPC Ads: The Final Word PROFITABLE PPC These simple guidelines will pave the way to pay-per-click nirvana: double-digit click-through-rates. I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main...

  4. SearchDay: Killer PPC Ads: The Fundamentals

    Killer PPC Ads: The Fundamentals PROFITABLE PPC Writing small, punchy ads requires plenty of art and science. AdWords Quality Score goes on Steroids Aug 22, 2008 In case you've not heard, Google will soon roll out a new QS system.