SEO News

Page Quality Ad Adwords Advertisers

RSS
  1. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. In a demo of the tool, Kim showed an instance where 54 percent of the advertiser’s spend was on the mobile device, yet the campaign did not have call extensions, mobile-optimized ads or any other mobile...

  2. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Google's conclusion isn't surprising and perhaps reassuring to those advertisers still on the fence about the impending enhanced campaigns upgrade deadline: AdWords enhanced campaigns makes it easy for advertisers to capture this incremental traffic.

  3. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Advertisers can more easily use AdWords campaign data in rival third-party ad platforms via the AdWords API. Rather, we conclude that Google’s display of its own content could plausibly be viewed as an improvement in the overall quality of Google’s...