SEO News

Page Quality

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  1. Your Guide to Structured Snippets for SEO

    Do what you can to provide the most accurate, relevant information to your site visitors, optimize your site with proper microdata formatting to get quality rich snippets, and maintain your adherence to best practices for user experience.

  2. Are Scholarship Links Considered Unnatural by Google?

    While doing their backlink audit I noticed that there were many really obviously unnatural links from low-quality directories and keyword-anchored guest posts. But, there still are situations where asking for a link can fall within the quality...

  3. Your Job Is to Make Google Look Good

    They carefully sculpt and craft their search results page with the goal of providing high-quality results. An analysis of on-page content to evaluate its quality. In fact, they are constantly testing their algorithms in an effort to improve the...

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  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. But let’s say the site is employing overactive ad tactics like many full-screen...

  5. Native Advertising for Small Business: The Missing Link?

    Combining a quality content marketing strategy with native advertising equals a larger reach and improved engagement. In the most basic definition, native advertising is paid content presented in the same format as all other content on the page.

  6. SEO Is No One-Trick Pony

    The basis of SEO is that you have quality content that "speaks to" everything that you do. When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    With Litmus, the steps you can take to become an email quality assurance expert are pretty quick and easy. SEO is probably part of your job description, but unless it’s also part of your job title, you may not dedicate time to on-page SEO on a...