While PLA may seem strictly like a feeds program to some, managing PLA effectively requires a tight focus on the quality and relevance of the paid clicks coming into the site. In a previous post I spoke about six ways marketers can improve the...
ComScore has been pushing its own validated Campaign Essentials tech that measures viewability along with other quality metrics. There is value in having, for example, ads at the bottom of a page," Luttrell said.
We do our best to be mindful of Google's Content Quality Guidelines and know that a human rater may review the page quality of the content we provide for consumption by users. There's been a lot of talk about quality content in the SEO world for...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Perform Quality Control: Invite multiple people to tear through the staging domain and provide unbridled feedback. Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals...
Following these quality guidelines will help Google find, index, and rank your site. Matt Cutts, the head of webspam at Google, has recorded an enormous amount of videos offering suggestions to help website owners create quality websites that...
Even in this age of quality content management systems, the need for technical SEO remains. Traditional SEO – coding, architecture, indexing, links, and on-page content – moves the needle now as much as ever.
For images with your logo or text content, you may get a higher quality result by using a PNG file. Use this guide to help you improve the quality of images you upload and display on Facebook, by using the right dimensions, resolution and features...
Unless it's a really good one, the quality of the sites connected tends to be pretty low. My biggest concern with networks is the quality, though. Page that lists a ton of other sites. Links are important for rankings.
Ever been watching a HD YouTube video and wondered what it would look like in crappy VHS quality? So if for some reason you're nostalgic for those staticky, wavy, bent pictures of VHS days gone by, simply head to YouTube (the Enable tape mode...
Better Quality Score = Better Results? PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going...
Google Search Quality Team Previously the webspam team had taken manual action on your site because we believed it violated our quality guidelines. Regular development of useful, relevant, high-quality content.
Quality/authority of inbound links to domain Quality/authority of structured citations Quality/authority of unstructured citations By tapping into what searchers are looking for in your local region, you open yourself to continuous discovery of...
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on rank and CPC. Can Quality Score Be Gamed? Reducing the incentive to create low-quality content?
To effectively attack this problem, marketers should optimize reach and demand-attraction, while freeing up marketing resources to return to what they do best – inject the human element of imagination and quality control.
As Google makes the shift to focus on quality, relevancy, and content, it's essential that brands bridge this gap and time lag between authoring and optimizing content. To make the most of the content marketing opportunity and Google’s shift in...
Not only will this keep images fresh and different, it will more accurately highlight the quality and style of the pieces. With FBX you can generate ads from cookies across your site, so product/page specific cookies will result in product-specific...
A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR.
Executing a successful outreach campaign isn’t just about prospecting quality lists. If the content on the page mentions the same brand being served in on-site advertising, the click-through rate on the ads will increase.
As long as you're creating quality content that people are actually looking for, you're doing something worthwhile. Now that quality links have become even harder to obtain they will be rewarded with greater value.
