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  1. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. What's the most important thing you look for on a XXXX company's home page? You don't want a commercial-based page ranking for...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Quality, editorial links from authoritative sources An informational landing page: http://safesoundfamily.com/p/video-surveillance-systems/ From content mapping, to on-page optimization, to link building, keywords inform your search engine...

  3. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    We added proprietary local data around performance of the listing on Yahoo Local and we do our own moderation to ensure listing quality," Hines said. Other features include a reputation management page where business owners can follow reviews and...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Beside Panda updates Google began to first give marketers a clear signal of increased focus on quality content with is Structured Data report in Google Webmaster Tools. Increasingly all search engine including Google are adopting schema.org markups...