SEO News

Page Optimization Numbers Column

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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Editor's note: This column originally was published on May 16, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. Export data using these segments and compare to Neilsen's demographic stats to look...

  2. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Another option is to filter the Average Rank column to only include first page rankings, in an attempt to identify low-hanging fruit. By linking Google Webmaster Tools with AdWords, Google also has given us a report using the same search query data...

  3. The MEGA List of Free and Paid SEO Tools the Professionals Use [Best of SEW 2010 #3”

    Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...

  4. SearchDay | Search Shifts and Predictions for 2009

    LINK LOVE To begin his new role as a "promotions and link building guy," Sage Lewis is offering a bribe to get readers to help him write his next column. Use Caution When Growing Your Site BY THE NUMBERS If you're planning on rapidly expanding the...

  5. SearchDay | Use Online Public Relations for Link Marketing

    Assembling Your Landing Page Optimization Dream Team, Part 1 BY THE NUMBERS The success of your testing program relies heavily on the cooperation of many people in your organization. Nov 13, 2008 Welcome to the new home of discussions related to...

  6. Google's New Tools for Site Link Strengthening

    A few weeks ago, Chris Boggs wrote a good column on 404 pages and I guess Google had the same thoughts, given their recent addition of Webmaster Tools that show links that lead to 404 pages on your site.