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  1. SearchDay | Obama is Winning the Internet War

    Landing Page Optimization: Guessing vs. Testing BY THE NUMBERS Even the most experienced experts will be wrong much of the time because no one person can envision the diverse needs of all visitors who find your page.

  2. Landing Page Optimization: Guessing vs. Testing

    Landing page optimization is like a giant online marketing laboratory. In truth, there are no individual landing page optimization experts. On the Internet, countless Web site content variations can be created and managed at minimal cost for a...

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