Other” column, four new status columns (Keyword, Account, Campaign, Ad Group), and time zone support for international users. Bing Delivers Five Times as Many Malicious Websites as Google – PC Magazine By the numbers: Google (272 malicious results...
Easily strip away the initiative and targeting prefixes using text to column under the data menu. Once the report is open, insert a blank column to the right of the Ad Name column by right clicking at the top of column E +” symbol that separates...
I could devote a few hundred pages to social link building, but for this column, I'm zeroing in on one key aspect of the social graph. The engines will be looking for footprints in this content, and while I don't expect penalties, don't be...
Bearing in mind that this column is about people who don’t have the time or budget for SEO, my suggestion is that you integrate the knowledge that you need links into your day to day business thinking.
Contrary to popular belief, you are better off turning the entire quality score column off and ignoring it entirely,” according to McDonald. Quality Scores are Like Cholesterol Numbers The one exception is a quality score of 2 or less, which...
Google's Distinguished Engineer outlined three bulleted points on his "major issues with this article": the left-hand column is counted as non-search, when the left-hand column is entirely about search.
Author's Note: Thanks to Optify CEO Rob Eleveld for his assistance writing this column. Often marketers are graded just on a specific result like leads per quarter or traffic numbers. Given the pace of change in online and digital marketing...
The results of Next Lowest Bucket - Visits column is filtered by anything greater than 0. General bugginess, delayed reports, showing average position in search results, and rounding numbers has led to many disregarding the search query report in...
My prior column "Link for People, Not Search Engines," was met with a few favorable responses and responses asking for more concrete advice/examples. For the remainder of this column, let's forget the search engines exist, or say for the sake of...
The first part of this column discussed how to drive better rankings for your social media pages. Editor's note: This column originally was published on June 27, 2011, and comes in at No.on our countdown of the 10 most popular Search Engine Watch...
So, we moved away from the old column format (remember that? However, overall, there was not a single negative impact on traffic numbers and as you can see below, the charts tell a fantastic story of growth.
But then I realized I'd have to put that on almost every column, and then I'd have to make a graphic and then it all just starts to sound like a project and I then think "I have enough to do. An SKU is a code, usually a series of letters and...
But their connection is clear, as this column for the past few years has fed on the convergence of social, local, and mobile (SoLoMo). Some of this might not be terribly new, but the usage numbers and growth continue to surprise us and indicate...
First, add a Weighted Ad Relevance column = (AdRelevanceScore X Impressions). Profit Per Impression (PPI): To normalize for these differences, let's calculate profit per thousand impressions to make the smaller numbers easier to analyze.
On the evening of Friday March 11, a few hours after I kicked last week's column upstairs for posting, the server belonging to zFire Xue, the creator of zF Redzone was brought down by a SQL injection attack.
One column vs.two or three column design You will also have more control of the dynamic variables that populate the test pages (dynamic phone numbers for example. The good news: even when testing high trafficked landing pages, you can minimize the...
We'll assume you're using Google Analytics for the rest of this column, but most of the advice will be the same for whichever package you use. How you organize these makes no difference as far as the hard numbers are concerned, but can make a big...
Our countdown continues today with our No.column, which originally was published on July 16. Clearly, the sites that rank higher in the top 10 also have high numbers of links with brand keywords as anchor text.
Our countdown continues today with our No.column, which originally was published on September 14. Google Trends for Websites -- An easy to use tool that can profile estimated traffic to almost any website (given sufficient traffic numbers) and...
Although this column only covered three sources of competitive intelligence, it's easy to apply several different types to any given report your organization uses to prioritize actionable insights and identify different areas of opportunity.
