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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    In addition, I noticed a number of sites impacted by both 4.0 and 4.1 that heavily used pagination to break up articles into many component pages (to gain more ad impressions). So, if you have 1 million impressions per day, breaking up articles...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Mix it up and try to add links to other informational content, news articles, add credibility to your story. Link to articles that support/add value to any information given in the article If articles posted on sites have low engagement...

  3. 5 Critical Factors for Optimized Mobile PPC Targeting

    You've probably read numerous articles in the past few years about the importance of optimizing mobile for creating a response design website. Previously we found that the Google Display Network (GDN) distributed via mobile devices provided very...

  4. Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates

    If you think you’ve been hit by this latest update, here are some articles that may help: An improved news algorithm is designed to better respond to real-time trends and decide which queries should return news articles in search results.