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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What internal IT resources does the CMS require? How are the locations pages optimized for search engine performance? Post to news streams? Are the location pages easily found and indexed by the search engines via crawlable directory pages?

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Search Engine Watch columnists Noran El-Shinnaway and Merry Morud are both great resources on Facebook creative. We have no more insight here at Search Engine Watch than the general public as far as why General Motors’ ad campaigns failed.

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    Small sites won’t have sufficient resources to defend themselves. Do you have other anti-SOPA resources to share? The fact that a law like SOPA or PIPA can be fast-tracked with no mention on the nightly news, no debate, in closed sessions

  4. Using Search to Find Missing Persons: Scratching the Surface

    It features posters, news, YouTube videos, Facebook links, law enforcement information, and resources, including a book co-written by Patrick, When Your Child is Missing: A Family Survival Guide. Robert Rahn, a private investigator with Management...