It featured a morning keynote by Gord Hotchkiss of Enquiro and an afternoon keynote by Jay Middleton of Adobe. Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project According to Hotchkiss, "We learned that a lot of what we...
In 2007, Gord Hotchkiss and Enquiro provided a brave look into the future of search when they developed the white paper "Search Engine Results: 2010. If your visitors believe that the images and the ads are directly associated, or that the...
So, the session was moderated by Gord Hotchkiss, President and CEO of . Granularity in Landing Page Optimization SEW EXPERTS: BY THE NUMBERS Between changing a button color or font size and completely redesigning a landing page, there's a...
Nevertheless, Microsoft's foray into Twitter search reflects heavily upon the need for, in the words of Gord Hotchkiss, CEO of Enquiro, a need for an "arms race" in search. And if you want to hear more about what Gord has to say on the topic, have...
Gord Hotchkiss of Enquiro shares new brand research Posted by Greg Jarboe Jul 11, 2008 One of the smartest people I know is Gord Hotchkiss, the president and CEO of Enquiro. VERTICAL SEARCH A few television and cable companies appear to have taken...
This reinforces for B2B marketers the importance of having a presence on general search engines, especially a presence on Google," said Gord Hotchkiss, Enquiro's CEO and president. It's also important for vendors to consider that fact when building...
These new revelations and tools offered by Google, along with other recent efforts, are meaningful to advertisers, according to Gord Hotchkiss, CEO and president, Enquiro Search Solutions. I believe Google's new moves are more aimed at the...
Gord Hotchkiss, president of Enquiro Search Solutions, discussed this trend recently in his blog, Out of My Gord. According to Gord, “SEO is going to get a lot harder, not easier. Where top 10 results have been the goal of many search marketers...
Gord Hotchkiss has done a great job of telling the story that heatmaps illuminate.Also, I mentioned this in my talk at SES Toronto, Ask.com has a few elements of its results page that are different from other sites (Smart Answers at the top above...
Short Queries Maybe More Sophisticated Than We Think - Gord Hotchkiss in I Speak Search suggests that maybe searchers are more sophisticated than we think, even if they only use a few words when searching.
Getting From Point A to B With Search from Gord Hotchkiss at MediaPost revisits the issue of navigational queries and how they may impact brand owners not properly indexed by search engines. Page Hijack: The 302 Exploit, Redirects and Google from...
Gord Hotchkiss concludes his article by stating that Blinkx is "changing the tune of the entire search industry. The main thing is that in the case of some longer items, I'll specifically inform you that there's more to be found by reading the...
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. Someone using your web page without permission. Search engine marketing firm OneUpWeb found only 10 percent...
Gord Hotchkiss writes of seeing the SEM industry begin to split from those focused on tactics versus those envisioning long-term strategy. How to Handle Copyright Infringement Found by the Search Engines Search Engine Roundtable, Sept.http://www...
Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. In this article, Enquiro president Gord Hotchkiss reports on those findings. If relevant sites were found on the first page, only one participant took the time to also check...
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Second Page And Beyond: If no relevant listings were found on the first page, only 5 participants...
Florida Fever: The Google Update Uproar Gord Hotchkiss, Nov.http://www.searchengineposition.com/info/netprofit/floridaupdate.asp This page summarizes articles from Search Engine Watch and resources from elsewhere that pertain to major changes to...
