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  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    After diving further into the back-end data of the client's CMS, we found the needle in the haystack. Even if we had doubled traffic, or tried launching a new spiffy landing page, the problem would have resided and only gotten worse with more volume.

  2. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    After all, whenever someone shares something it can show up on a Facebook page and in the News Feeds of friends. In their testing, Facebook found that reducing this frequently recirculated content causes users to hide 10 percent fewer stories from...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    It created a huge uproar from animal lovers who complained on their Facebook page and offended their own customers. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire experience has kept...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. Another factor that supports the incorporation of...