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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...

  2. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When turning the functionality on in your Google Analytics account, you will also find links to Google's guides for classic and Universal tracking code updates. With the standard ABC Summary report showing the key metrics and the ability to drill...