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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. Missing Return Links This creates a problem known as "missing return links".

  2. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    Some content had links back to the original content on third-party websites, while other pieces of content did not. For example, pages that were ranking well in Google prior to Panda 4.0 had thin content, horrible usability, affiliate jumps so fast...

  3. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...

  4. Google Analytics Content Reports: Understanding the Key Benefits

    Additional benefits from this page are the links to Navigation Summary and In-Page reports. If you have selected a page within the report already, clicking these links will take you to the Navigation Summary or In-Page report about this page; if...