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  1. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. SEO is probably part of your job description, but unless it’s also part...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    The number of home page links vs.deep links minutes Review not only the links acquired, but also keep a check on: Review links built Review external links Crawl any external links to ensure they are not linking to 404 pages or resulting in errors...

  3. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google simply explains this by saying "If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. Missing Return Links This creates a problem known as "missing return links".

  4. How to Use Google Analytics Site Search Reports

    Internal Campaign Tracking: An out-of-the-box idea for tracking internal banners by Justin Cutroni is to tag them with parameters that you can analyze in search reports instead of resorting to using campaign tracking tags on internal links, which...