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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But let’s say the site is employing overactive ad tactics like many full-screen floating ads, blended ads, low-quality supplemental content to third-party sites, masked affiliate links, etc. For example, sites that trick users into clicking...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Regularly review suspicious inbound links from Google Webmaster Tools reports and Baidu Webmaster Tools reports Ensure all keywords (and/or all the variations) of the top 100 or even the top 1,000 destinations are covered, and pointing to the...

  3. Do Weak Links Reveal Powerful Opportunities?

    And we can follow the links to find them on the page: In his excellent little book Linked, published in 2002, Albert Barabasi reports on an experiment conducted by Mark Granovetter that showed "weak links" were more effective that "strong links" in...

  4. Right to Be Forgotten: Google Refreshes Stats

    A financial professional asked us to remove more than 10 links to pages reporting on his arrest and conviction for financial crimes. A media professional requested that we remove four links to articles reporting on embarrassing content he posted to...

  5. SEO Is No One-Trick Pony

    When you’re creating content correctly, you are creating content that is original, high-quality content that speaks to your intended audience in the right manner, so that they might engage with the content (and your company) and possibly share...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Quality inbound links Being able to perform the best practices of on-page optimization or video optimization – or whatever type of content optimization is needed. Page views and page-based metrics Measure and report on what content works best and...

  7. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. SEO is probably part of your job description, but unless it’s also part...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    By investing in content, you set your site up for success by writing stronger, emotion-backed calls to action; by removing conversion roadblocks like excess links or images that distract; by naming buttons, tabs and fields appropriately; by...