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  1. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Keep the content and layouts of your most popular segments in mind as you’re looking at Google Analytics. Within minutes, you can ask people if they found what they were looking for on the page; if there was additional information that could have...

  2. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    One Site: These days, you can design websites using fluid layouts that will detect a narrow screen, funneling all the content into a phone-friendly, one-column layout. Keyword visibility in HTML titles, meta descriptions, applicable web page copy