Page layout is one of them. Back in early 2012, Google introduced the page layout update, which was refreshed in late 2012 and covered with aplomb by Miranda Miller here on SEW. Search engines seek to rank the most relevant results and monitor...
This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout, features, and calls-to-action. Before any sort of execution, our marketing and strategy team created a near 30 page creative...
If the site is still in development, then these elements are OK to have for testing layout and typography. Tip: You should rely on better content than the default post and page. To speed this up, WordPress offer the chance for you to add update...
Visitors were getting to our products pages with prices and add to cart buttons, but because of the layout of our category templates, they were not seeing the prices - becoming frustrated, and leaving!
A simplified layout for mobile is really the biggest thing, according to Schottmuller. Design your landing pages for mobile first and make sure they're simplified and focus on only one product or service on the page.
Given that it isn't trivial to do, you have always serve the exact same HTML code and CSS controls the layout, so Google needs to be able to crawl all your JavaScript and CSS. For example, if you notice you have a slow page load time in WMT, then...
They introduced the 3-column layout with their social sidebar last year. Using Google's Structured Data Testing Tool to look at the page's markup, you can clearly see the page does not contain authorship markup.
In terms of the actual layout of the search result page (SERP), recent increases in the power of the real-time indexing and ranking, especially for Google, do require regular monitoring. Ranging from the changes made by the search engines in the...
You can now add a Custom Dashboard Layout to configure how reports will display on the screen: Before now, we've had to just rely on In-Page Analytics to show us a fancy overlay that only works based off of percentages to guide us.
A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops, laptops, tablets, and mobile devices. Visit your Categories setting page accessible from the Posts menu.
SEOMoz recently published a series of insights on Google’s new 7-result SERPs, gleaned from data collected since Google rolled out the new layout. When the SERPs include a #1 listing with expanded sitelinks, it’s almost certain there will be 7...
Print Layout Annotation frames signify to the user what products are being highlighted on the page as well as showing that there is additional information on the page. If the printed catalog has page numbers in it and the publisher simply removes...
Let's examine the layout, data, and results from the device targeting experiment for you to replicate or modify. Most direct marketing campaigns include a call to action with the goal of a form completion on the landing page.
He goes on to say that, "Now when you do a web search on Facebook, the new search results page features a two-column layout with Bing-powered web results appearing on the left-hand side overlaid with social information from Facebook including how...
The ultimate goal was to remove the traditional "10 blue links" experience from search, replacing it with "a more fun, tablet-appropriate .image-rich layout. Swipe vertically to scroll the page to see categories related to your topic
In this new layout, users will find the most crucial elements are front and center when they watch a video: the video is right at the top of the page and the subscribe button, social actions and video information are all combined directly below...
Google continues to tweak their search algorithm multiple times per month and adjust the layout of their results to test for improved visitor experience and advertising revenue. If there is a weakness in the Google model this is it; they need to...
Although not a major change that directly impacted the actual contents of the search results like many of the other changes rolled out in 2012, the shift reflects Google’s ongoing willingness to tinker with layout and user experience in the SERPs...
Simple changes to layout, text information, color, and images can all lead to improvements on conversion rates. A/B or split testing provides B2B search engine marketers with a way to test various web page elements in an effort to determine the...
As a side note, an interesting thing to test here is a vertical vs.horizontal layout. Don’t give them a reason to click away and bounce from that page. If they have to re-enter all the information again, they’re very likely to bounce off the page.
