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  1. Why You Need to Own Your Data & Digital Assets

    Google has recently modified the roles within Google Analytics, replacing "Administrator" and "User" with four new permission levels. Before open-source platforms like WordPress, Joomla, and Drupal matured, many CMSs were created by web developers...

  2. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Titles and Roles Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. Keyword specific HTML title, Meta descriptions, page headings...

  3. Digging into due diligence

    There are more people employed now in due diligence roles within FoHFs – such as Eddington’s Cooper or Ermitage’s Newman – and they think they have an enviable overview position of the market.I do believe that funds of funds are able to provide...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    His 20-plus years of experience include engineering, marketing, and executive roles at technology providers like Sun Microsystems, Hewlett-Packard, and Compaq. In the same way that skilled communicators use both verbal and nonverbal cues to...

  5. The Decision-Making Funnel, Stage 2: Interest

    Needs can change more quickly than roles. Note that these choices are aimed at two roles or classes of users: prospective travelers and booked travelers. Elements of your landing page must be relevant to them, and they must self-select because they...

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