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  1. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Titles and Roles Lead scoring could clearly become a key component of the B2B marketing strategy, pushing the overall success of the organization’s lead generation programs over the top. Keyword specific HTML title, Meta descriptions, page headings...

  2. Personalized e-Commerce Sites Can Increase Conversions by 70%

    His 20-plus years of experience include engineering, marketing, and executive roles at technology providers like Sun Microsystems, Hewlett-Packard, and Compaq. In the same way that skilled communicators use both verbal and nonverbal cues to...

  3. The Decision-Making Funnel, Stage 2: Interest

    Needs can change more quickly than roles. Note that these choices are aimed at two roles or classes of users: prospective travelers and booked travelers. Elements of your landing page must be relevant to them, and they must self-select because they...

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  4. Writing Sales Copy For Conversions, Part 2

    Task-oriented: Focus on the roles, tasks, and AIDA steps that are required to move your visitors through the conversion action. Unfortunately, your landing page was probably written in this kind of over-the-top promotional style.

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  5. SearchDay | Will Social Networks Become the New Inbox?

    Assembling Your Landing Page Optimization Dream Team, Part 4 BY THE NUMBERS We've outlined several of the key roles needed for a successful landing page optimization program. Today, we'll look at the final three roles: the programmer, system...