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  1. Google Webmaster Tools Now Provides More Specific Search Query Data

    Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. This will also help webmasters who have sites with a lot of "The change will be rolled out within the next few days...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Are you selling eyeballs (impressions) or what people click on? Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Your meta description should be unique and also speak to...

  3. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    One example could be that you altered your ad scheduling to gain more impressions during your peak traffic season but now you should make sure that your pre-existing settings are correct. For example, your purchase confirmation page may have...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    That will show you the top pages from your website ranking in Google (receiving impressions and clicks via various keywords). If you were hit by and algorithm update, then using this feature can help you identify pages that saw a steep drop in...