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  1. Bing Adds Auction Insights to Web Interface

    Competitors - which Bing defines as companies that enter the same auctions and are eligible for the same impressions, regardless of keyword or targeting similarity - are identified and organized by their display URL.

  2. Delving Into the Auction Insights Report

    These metrics are based on a sample of impressions within your selected date range. Impression share – the percentage of impressions you received compared to the total impressions you were eligible for.

  3. Search Engine Marketing Checklist for Hotel Marketers

    Also identify the top 100 pages in terms of highest organic search impressions from Google Webmaster Tools reports Review and improve the page title tag, H1 tag, and the META description content of the top 100 pages in terms of highest Google and...

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. The most important columns for our purposes today are impressions and clicks. Also, by clicking the Top Pages report, you can view all of the landing...

  6. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Launched in 2011, author stats was a way publishers could track impressions and clicks of their content across the Web. So far, references to author stats still exist on the Authorship page, but it could be that Google hasn’t coordinated efforts to...