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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    The AdWords default settings are all about getting you the most impressions and clicks possible. Blending in on the Search Results Page Sure, you can pay more for a more prominent placement, but you can often achieve the same goal for free by...

  2. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. The most important columns for our purposes today are impressions and clicks. Also, by clicking the Top Pages report, you can view all of the landing...

  3. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Launched in 2011, author stats was a way publishers could track impressions and clicks of their content across the Web. So far, references to author stats still exist on the Authorship page, but it could be that Google hasn’t coordinated efforts to...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...