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  1. Google Active View Format Gets Accreditation

    According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. There is value in having, for example, ads at the bottom...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. Facebook Announces Cost-Per-Action Bidding – Marketing...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Are you selling eyeballs (impressions) or what people click on? Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Create rich media content like video, as it's easier to...

  4. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better estimate of what is going to happen to your traffic. In common practice you're likely to have some impressions in every position through the...

  5. Leverage Twitter's Influence To Work For Your Brand

    And to take this further, maybe augment your paid search and social media messaging with some actual language from user-generated content; pull from on-site reviews, tweets, Facebook messages, or Yelp to increase impressions of positive sentiment...

  6. Conflicting PPC Trends: What They Mean & How to Fix Them

    Impressions Increase – But Clicks Decrease Often when a certain statistic like impressions goes up, and a closely related statistic such as clicks goes down – something is off-balance. These new terms may be too general, causing impressions to...