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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Of course, the impact of repeated impressions may not be the only factor that results in a bump in CTR. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the top position on the first search...

  2. Google Webmaster Tools Now Provides More Specific Search Query Data

    Google Webmaster Tools will now provide more specific details about the number of impressions and clicks your site gets from search. This will also help webmasters who have sites with a lot of "The change will be rolled out within the next few days...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Are you selling eyeballs (impressions) or what people click on? Content: Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given. Your meta description should be unique and also speak to...