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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) Max CPC greater than or less than top of page By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The impression share your ads garner. For more on the AdWords Grader, check out WordStream’s page here. Identifying landing page opportunities. PPC audits are incredibly important, because search marketing is incredibly competitive.