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  1. Delving Into the Auction Insights Report

    Impression share – the percentage of impressions you received compared to the total impressions you were eligible for. Here is an example of the change in impression share of competitor activity on brand terms.

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Many publishers charge per impression (typically a CPM, or cost-per-thousand impressions). And there are times that I’ve seen multiple video ads on one page, and both have started playing! There’s nothing like hitting a Web page for the first time...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Impression share less than 80 percent (for search campaigns) Max CPC greater than or less than top of page By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.