A company's executive team should sit with the lead designer to go through call-to-action formats, header formats, and all of the other minutiae that can affect user experience, conversion performance, and search rankings.
Ask Men offers a clear header and an image that immediately screams "authority" Your 2 seconds of opportunity to grab attention begins with a mental assessment that needs to immediately connect with the original search query and inspire additional...
The solution in this case was so simple; all we did was add a small image in the header telling users they needed to scroll down for pricing! These pieces of your web page have become the standard starting points for conversion testing, but what...
Set a far-future Expires header, which allows browsers to cache content and assets. Dynamically serve mobile content using the Vary header. For example, if you notice you have a slow page load time in WMT, then that might explain why you have a...
Facebook Graph still needs to figure out its mobile app integration and how to move out from under its current overlooked location in the page header. I would also recommend thinking of how this type of analysis can be incorporated into an A/B test...
The strategy of spamming wire services with sales pitches or informative articles under a press release header has been recognized, and Google's Distinguished Engineer Matt Cutts has said in not to expect much power from these types of links just...
As it turns out, implementing the Vary User-Agent HTTP header effectively turns off the caching of pages. When a site serves special content on the same desktop URL, Google says it: strongly recommends that your server also send the Vary (User...
There aren't going to be hard and fast rules on when and when not to use a sticky header except that your site content is going to be your best determinant. Before you start laying out your page into long-form scrolling bottomless wells, ask...
To do this, run the your redirects through a bulk header checker, such as the one provided by SEOBook or one of the many others that are on the web. For redirects, use a header checker tool to follow the redirects back.
Readability is important here but so is the idea of grouping content into segments or categories – this is most often seen in blog posts where header tags are used to break apart large walls of text. Taglines are a great way to quickly translate...
A screen shows the familiar Facebook blue bar header, turned into a search box. If you'd like to get on the short list, direct yourself to the Facebook Graph Search page and sign up with the "Join Waiting List" link at the bottom of the page.
This is best achieved by maintaining a consistent base language throughout your website and declaring the default language in the header markup of each page. HTTP Header You translate only the navigational components of a page, like the navigation...
The tool will check the header status of all URLs found on the site if you enter the root domain. A redirect means that users still get to content pages rather than being served a 404 page. Now is the perfect time to do some housekeeping; get all...
I just found a page missing a title tag, with an overly long meta description, throwing the wrong header response code, with no image alt text, and 768 links on the page. Needless to say, you don’t want Googlebot to hit the wrong header response...
A lot of key links are “placed” in a position so high up on the page that they are “invisible” to the normal user, often sat in the header in pixel position -9999px or similar. As an added bonus, as well as buying time for the site, Google may also...
Make sure that any redirects produced by your CMS return a 301 header status code and not a 302 to ensure proper indexing. If you don't know what this tag does, please visit this page. If your CMS produces multiple URLs for the same page of content...
Many content management systems, including WordPress, make it easy to jump into your header file and quickly copy and paste your code right after the opening tag. Once the copy has been made – in most cases this involves create a new page in your...
The only thing that surprised me were the police officers (in the left header and the body top right), because I thought that self-defense and home security folks might not trust or appreciate government-paid law enforcement personnel.
Along with optimizing your images to be mobile friendly, make sure the header you deliver to mobile devices is much smaller than the normal email header. You can then send the user to a landing page that is very simple and mobile friendly.
Depending on your website this can get a pretty exhaustive document, so you're better served by creating an Excel sheet with your pages or site categories in rows and then each element of on-page SEO as your header.
