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  1. SEO Diagnostics: Urgent & Preventive Care

    Set a far-future Expires header, which allows browsers to cache content and assets. Dynamically serve mobile content using the Vary header. For example, if you notice you have a slow page load time in WMT, then that might explain why you have a...

  2. Search Marketing & the Fine Art of Nexting

    The only thing that surprised me were the police officers (in the left header and the body top right), because I thought that self-defense and home security folks might not trust or appreciate government-paid law enforcement personnel.